Pizza Category Watch

Platform

Brands

Metric

Period

Coverage status

Every comparison below assumes each brand is connected on the same networks. This is what is actually connected right now.

Brand	Networks	Profiles	Days on record	Latest day

Competitor comparison

Trend

Brand ranking

Full table

Content

Platform

Period

Brands

Rank posts by

Format

Grid shows

Include

Organic posts Paid / boosted

Paid amplification

Brand	Posts	Boosted	Share boosted	Amplification	Measured on

Boosted: A post with money behind it. We can see this in two places only: your own Facebook and Instagram accounts, where Meta reports how much of the delivery was paid, and TikTok, where Spark Ads are labelled publicly for every account.
n/a: We cannot see. A competitor's boosting on Facebook or Instagram is private, so the row does not mean "they spend nothing" — it means "we have no way to tell". Those rows are dimmed.
0.0%: We can see, and there really is no spend. This only appears for a brand that is on TikTok.
Amplification: How many times more views a boosted post gets than an unpaid one. Worked out inside each platform separately and then combined, because a TikTok view and a Facebook view are nothing like the same size. A platform only counts once it has at least three posts of each kind. Hover the number to see the platforms behind it.
—: Too few posts to say anything honest.

Share of content vs share of interaction

Brand	Posts	Share of posts	Share of interaction	Efficiency

Format performance

Brand	Format	Posts	Median	Lift vs own median

Lift compares a format's median against the same brand's median across all formats, so a small account and a large one can be read on the same scale.

Posting times

Offers and themes

Audience reception

Paid ads

Tables, ad-state derivation and creative scoring are in place and waiting on ingestion.

No ads yet
Ads need a PiPiSpy account — a separate product from the PiPiADS subscription, with its own billing.

Source: Fanpage Karma → intel.profile_daily for the audience section and intel.post for the content section. Profile metrics are pulled at 04:00 Riyadh, posts at 04:30 over a rolling 14-day window so late engagement is captured, derivation at 05:00. Every counter is the difference between two days and every rate is computed from the brand's own totals — the vendor returns those as window aggregates that change size with the range requested, so they cannot be read per day. A post counts as boosted when paid delivery is the majority of its impressions, or when TikTok flags it as a Spark Ad; boosted posts are excluded from the content section by default. Instagram and Facebook publish that split only for profiles you hold access to, so a competitor's boosting on those two networks cannot be seen and their figures read as fully organic — the comparison understates you rather than flattering you. TikTok flags Spark Ads for every account. Reach and impressions likewise exist for authorised own profiles only: a platform restriction, not a gap in the tooling. Creative thumbnails are served from our own copy — the vendor's CDN links are signed and expire within a day or two, and 5% of the year's posts were already dead when first mirrored.

Created by Mahmoud Zoeir · Marketing Department, Mawarid Food Company